Based on the popular class at Stanford’s Graduate School of Business, you can soon bring your team together in Slack to learn how to harness the power of humor. Help your team tap into their personal humor style to facilitate better communication, culture, and bonding.

After all, humor is serious business.

How It Works

According to research, by the time we enter the workforce, we fall off the humor cliff. Yet research also shows that humor is one of the most powerful tools we have for accomplishing serious work. This 3-week group coaching experience offers a combination of audio messages and text-based prompts delivered to your team on Slack. Together, they help you identify your humor style and use it to build bonds, defuse tension, boost creativity, and bolster resilience in tough times (yes, 2021, we mean you) and beyond.

Find Your Funny

Each team member will get the opportunity to learn about their own humor style through daily individual messages.

Bond As A Team

Learn and laugh together with team prompts and activities that build on the individual learning experience and bring your team together.

Take Humor Seriously

Over the course of 3 weeks, you’ll discover your new superpower that will help at work and in life. Who doesn’t need more laughter in their life?

Everything Right In Your Workspace

The Humor, Seriously Bootcamp for Slack allows your team to learn about themselves and each other. Each participant will be enrolled to receive private direct messages to help them uncover their personal humor style, while also engaging in a group channel to promote bonding and understand (and a few laughs) among their team.

The Case for Humor


Leaders with a sense of humor are seen as 27% more motivating, their employees report feeling 15% more engaged at work.


Simply adding a lighthearted line in a sales pitch (like “…and I’ll throw in my pet frog”) makes customers willing to pay almost 20% more.


Teams that laugh together before taking on a creativity challenge are more than twice as likely to solve the challenge.


Laughter releases the “trust hormone” oxytocin in our brains, which cues us to connect with each other in ways that feel more authentic.


Laughter suppresses the release of cortisol, which insulates us from stress and enables us to bounce back more quickly from setbacks.

Easy & Effective

Backed by Science

Rediscover levity in your work, family, and relationships. Understand your unique humor style—the style of others—and how to use it effectively.

Catered to Business

Apply new techniques and approaches to incorporate humor into otherwise unfunny moments.

Designed to Drive Change

Embed humor into your leadership style, and see the nuance and effect it has on others across shifting roles and landscapes.

Applied to Your Life

Activate humor in all aspects of your life and create cultures of levity in teams, organizations, and relationships.

About The Authors

About The Authors

Naomi Bagdonas

NAOMI BAGDONAS is a Lecturer at the Stanford Graduate School of Business and an Executive Coach. She helps leaders be more creative, flexible and resilient in the face of change by facilitating interactive sessions for Fortune 100 companies and coaching executives and celebrities for appearances ranging from Saturday Night Live to the Today Show. Formally trained at the Upright Citizens Brigade theatre, Bagdonas performs at comedy venues and teaches improv in San Francisco’s county jail. Her constant stream of foster dogs describe her as gullible and full of treats.

Jennifer Aaker

DR. JENNIFER AAKER is the General Atlantic Professor at the Stanford Graduate School of Business and a leading expert on how purpose and meaning shape individual choices and how technology can positively impact both human well-being and company growth. Her work has been widely published in leading scientific journals and featured in The Economist, The New York Times, The Wall Street Journal, The Atlantic, and Science. A recipient of the Distinguished Scientific Achievement Award and the MBA Professor of the Year, Aaker counts winning a dance-off in the early 1980s among her greatest feats.

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