Put Humor To Work For You!

Finally, a course with no studying or cramming necessary. Learn your humor style—nobody’s funny is the same—when you take our bootcamp. And set yourself up to wield it as your superpower in work and in life.
After all, humor is serious business.

We All Know That Laughter Is The Best Medicine

Humor is Magic

According to research, by the time we enter the workforce, we fall off the humor cliff. Yet research also shows that humor is one of the most powerful tools we have for accomplishing serious work. 

Why? Because humor makes us more competent and confident, unlocks creativity, and boosts our resilience. 

Backed by scientific research and drawing on practices developed over years of teaching and coaching executives, this coaching tool will help you get serious about humor and harness it as the superpower it is. Because science. 

How It Works

This 21-day coaching experience offers a combination of audio messages and text-based prompts delivered to your phone. Together, they help you identify your humor style and use it to build bonds, defuse tension, boost creativity, and bolster resilience in tough times (yes, 2021, we mean you) and beyond. 

Sign Up

Enroll now to re-activate your funny bone (which is a lot more fun than it sounds).  You’ll start getting text messages right away.

Get Audio Messages

Receive daily audio messages that show you how to discover your humor style, along with interactive tips, activities and great examples of taking humor seriously

Take Humor Seriously

Over the course of 21 days, you’ll discover your new superpower that will help at work and in life. Who doesn’t need more laughter in their life?



Rediscover levity in your work, family, and relationships. Understand your unique humor style—the style of others—and how to use it effectively.  


Apply new techniques and approaches to incorporate humor into otherwise unfunny moments.


Embed humor into your leadership style, and see the nuance and effect it has on others across shifting roles and landscapes.


Activate humor in all aspects of your life and create cultures of levity in teams, organizations, and relationships

Give the Gift of Laughter

Do you know someone who needs a confidence boost? Gift them our 21 day coaching experience (delivered straight to their phone) and help them on a path to finding more glee in their personal and professional life.

Praise For The Book

A smart, funny, brilliant book on how to be smart about being funny, brilliantly. And I’m not just saying that because they say I am smart, funny, and brilliant in it.

Sarah Cooper, Comedian and author of 100 Tricks to Appear Smart in Meetings

If you think your workplace would work better if everyone laughed more, this is your playbook

Chip Heath, #1 bestselling author of The Power of Moments

Frequent Questions

About The Authors

About The Authors

Naomi Bagdonas

NAOMI BAGDONAS is a Lecturer at the Stanford Graduate School of Business and an Executive Coach. She helps leaders be more creative, flexible and resilient in the face of change by facilitating interactive sessions for Fortune 100 companies and coaching executives and celebrities for appearances ranging from Saturday Night Live to the Today Show. Formally trained at the Upright Citizens Brigade theatre, Bagdonas performs at comedy venues and teaches improv in San Francisco’s county jail. Her constant stream of foster dogs describe her as gullible and full of treats.

Jennifer Aaker

DR. JENNIFER AAKER is the General Atlantic Professor at the Stanford Graduate School of Business and a leading expert on how purpose and meaning shape individual choices and how technology can positively impact both human well-being and company growth. Her work has been widely published in leading scientific journals and featured in The Economist, The New York Times, The Wall Street Journal, The Atlantic, and Science. A recipient of the Distinguished Scientific Achievement Award and the MBA Professor of the Year, Aaker counts winning a dance-off in the early 1980s among her greatest feats.

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